A fundraising committee can be beneficial—when it works well. However, many fundraising committees don’t deliver as expected, leading charities to question if they’re worth the effort.
What is a Fundraising Committee?
In this context, a fundraising committee isn’t a Board of Trustees sub-committee overseeing the fundraising strategy; rather, it’s a group formed specifically to help reach fundraising goals. Typically composed of volunteers not on the Board, these committees aim to find and engage potential donors through events and meetings to generate financial support. Ideally, they have strong ties to a key board member for influence and alignment.
Why Don’t Fundraising Committees Always Work?
The most common issue is a lack of clear expectations on both sides. Many committees struggle with clarity, focus, and leadership. Some may even shift away from fundraising altogether, focusing on activities like raising awareness instead. While awareness is valuable, fundraising committees should primarily be about financial support.
From the senior volunteer’s perspective, they are not always realistic about how much time they can devote to the committee’s activities, and oftentimes they are uncomfortable asking for money.
The charity needs to be very clear what activities and support are available, and what outcomes are needed from the committee in return for the staff time and other resources that are invested.
Add to that, that charities are not always aware of what senior volunteers need to feel confident when asking for gifts. This includes a clear and compelling Case for Support, FAQs about the charity’s financials and other key data. Most importantly, they need the support of the charity’s leadership team – CEO and Chair or other engaged Trustees – as part of the crucial process of building relationships with new donors.
Tips for a Successful Fundraising Committee
To increase a committee’s chances of success, these are my top three suggestions:
- Clarity of Purpose: Ensure all members understand that fundraising is the main goal.
- Lead by Example: Ask members to give themselves, whether personally or through their company.
- Strong Leadership: A committed Chair should hold members accountable and drive the committee’s focus.
Three things your organisation can do to support your fundraising committee’s success:
- Leadership Involvement: Involve the CEO and ensure a connection to the Chair of Trustees – don’t leave it all to your fundraisers!
- Preparation and Follow-up: Respect members’ time by providing clear guidance, prompt follow-up, and do what you say you will.
- Engagement and Fun: The experience should be fun and connected to your mission. Can you make meetings less formal, with more opportunities to see and feel the difference they are making?
An Alternative Approach
If a formal fundraising committee isn’t already set up or feasible, a great alternative is to nurture a few highly engaged fundraising advocates instead. These are usually volunteers already committed to your cause, who are open to making introductions and spreading the word. Even better if they will be involved in meetings to ask for gifts. Building support this way can be less time-intensive and more effective, fostering genuine, one-on-one relationships and increased income.
Final Thoughts
Partnering with volunteer leaders can significantly expand your network and increase donations, regardless of the structure you choose. While it requires effort, the potential return makes volunteer engagement an invaluable part of your fundraising strategy.
Philanthropy Together works with leadership teams to enhance confidence in fundraising and philanthropy. If you would like some practical support or advice, please do get in touch.
